The global pandemic has brought to light the importance of good health. This year’s World Health Day on April 7th is a timely reminder to prioritize our health and well-being. One of the ways individuals across the world are doing this is by exploring Medical Value Travel (MVT). It’s a growing trend that sees patients seeking medical treatments in foreign countries. India, in particular, has emerged as a preferred destination for MVT. The world-class healthcare facilities, experienced medical practitioners, and affordable treatments make India an attractive destination for patients from all over the globe. The Indian government has recognized the potential of MVT and has taken various measures to promote it. One of the key achievements include launching the “Heal in India” initiative.
Medical Value Travel Industry
The growth of MVT in India has been impressive, with the sector expected to reach $13 billion by 2026. The country’s healthcare sector is forecasted to grow to reach a size of $50Bn by 2025. This presents a tremendous opportunity for investors in the healthcare sector.
India is the one of the most preferred destinations for MVT due to the availability of world-class medical facilities at a fraction of the cost compared to western countries. Patients can receive various treatments at affordable rates, without compromising on the quality of care. Some of them include cardiac surgeries, orthopaedics, organ transplants, and oncology and a lot more.
Growth of Medical Value Travel
On World Health Day 2023, we thank all the Indian medical practitioners for their selfless and unconditional service to the mankind. We believe they are highly skilled and experienced from some of the best medical institutions around the world. This expertise, coupled with the use of state-of-the-art medical equipment and technology, ensures that patients receive top-notch medical care.
In addition to the affordability & skilled medical practitioners, India’s rich cultural heritage makes it an attractive destination for patients. Patients can combine their medical treatments with a holiday, visiting historic sites, exploring cultural landmarks, and sampling the local cuisine.
India: A Global Medical Tourism Attraction
The Indian government ensures that patients travelling to India for medical treatments receive a hassle-free experience. The government has simplified the visa application process to a large extent. With the launch of e-visa facilities and e-Medical Visa, patients can travel to India with ease for medical purposes.
Moreover, the pandemic has highlighted the importance of having a robust healthcare system in place. India has risen to the challenge, with its healthcare workers working tirelessly to combat the spread of the virus. The country has also ramped up its healthcare infrastructure, with new hospitals. Various healthcare facilities are also very visible across the country.
India’s success in the medical tourism is due to multiple factors such as affordability, expertise, technology, and government support. However, there is still a lot of potential for growth in this sector. The government has recognized this and has taken steps to promote medical tourism further.
Heal In India Initiative
One of the initiatives launched by the government is the “Heal in India” campaign. The campaign aims to position India as a premier healthcare destination. The campaign includes a dedicated website, healinindia.com, which provides information on medical treatments, healthcare facilities, and visa requirements.
The government has also set up the National Medical and Wellness Tourism Board (NMWTB). This acts as a nodal agency for the development and promotion of medical and wellness tourism in India. The board works closely with the state governments and private sector to develop a comprehensive strategy to promote medical tourism.
The government has also taken steps to address any concerns patients may have regarding the quality of care they receive in India. The National Accreditation Board for Hospitals and Healthcare Providers (NABH) was set up to ensure that healthcare facilities meet international standards. The board provides accreditation to healthcare facilities that meet these standards, thereby assuring patients of the quality of care they receive.
India’s success in the medical tourism sector has not gone unnoticed, with several international organizations recognizing the country’s potential. As the world emerges from the pandemic, the demand for medical treatment increases exponentially. India’s growing medical tourism sector is well-positioned to capitalize on this trend. The country’s expertise, affordability, and government support make it an attractive destination for patients seeking medical treatments.