 is a recipe for success! From kitchen to a national craze, discover their inspiring story!){kind=link}
Get-A-Way began as a sweet family dream. Inspired by her health-focused kids, Jimmy Shah began experimenting with whey protein ice cream in her kitchen. This delicious creation, driven by a dash of entrepreneurial spirit, grew into a national brand after a reality TV appearance and valuable guidance. With a sprinkle of family love, Get-A-Way continues to offer a healthy yet delightful indulgence.
From Homemade Treat to Guilt-Free Delight: Shaking Up the Market
Jash and Pashmi’s story began with a delicious, healthy recipe from their mom. They realized this recipe could be a hit with people who were looking for tasty treats that were also good for them. In 2020, they started a company called Get-A-Way (originally Get-A-Whey) with money from their family. They knew they were entering a crowded market for desserts, but they weren’t afraid of the challenge. They focused on making sugar-free ice cream with lots of protein in flavors everyone loves, like chocolate and mango. This way, they could cater to people who wanted to enjoy dessert without sacrificing their health goals.
From Shark Tank to Sweet Success: Get-A-Way’s Delicious Journey
A dream turned into a big opportunity for Get-A-Way in 2022. They appeared on Shark Tank India Season 1 with a passionate pitch and a clear vision for their business. Their delicious treats and strong ideas caught the eye of two smart investors, Vineeta Singh and Aman Gupta. These “Sharks” weren’t just impressed by the flavors, they saw the potential of the whole brand. The ₹1 crore investment was more than just financial backing – it was a sign of belief in their business and a chance to learn from experienced business leaders.
National Craze Takes Off After Shark Tank Appearance
Their appearance on Shark Tank created an immediate buzz. News of their pitch spread quickly, and demand for their protein-rich ice cream soared. Within a year, they went from facing “out-of-stock” signs in their initial four cities to having 160 cloud kitchens operating across 45 cities – a phenomenal growth story. Their team has also grown significantly, with over 50 passionate employees dedicated to delivering delicious scoops of satisfaction.
How Shark Investors Became Strategic Partners
Jash and Pashmi understood that growth came with its own challenges. Thankfully, their Shark investors were more than just financial backers. Aman Gupta, impressed by their hustle, connected them with key restaurant partners, opening doors to a wider audience. Vineeta Singh, on the other hand, shared her expertise in organizational structure. She helped them build a solid foundation for their rapidly expanding business.
Get-A-Way: A Family Recipe for Success
Get-A-Way’s story goes beyond just business. It’s a powerful example of what a family can achieve when they work together. Jimmy Shah had the initial idea, and his siblings, Jash and Pashmi, turned it into a nationwide hit. Their shared vision, built on trust and teamwork, is the key ingredient that made Get-A-Way so successful.
Get-A-Way Welcomes Malaika Arora Khan
Malaika Arora Khan, a well-known actress who is passionate about fitness, joined Get-A-Way in January 2023 as both an investor and a brand ambassador. Her involvement strengthens the message of enjoying delicious desserts while maintaining a healthy lifestyle. This partnership has attracted a whole new group of health-conscious consumers who appreciate Get-A-Way’s unique approach to treats.
Beyond the Ice Cream: How Get-A-Way Inspires Entrepreneurs
Get-A-Way’s story is more than just delicious ice cream. It’s a powerful example for anyone who dreams of starting their own business. Their journey shows the importance of believing in your ideas, taking chances, and learning from experienced advisors. Get-A-Way proves that with a fresh approach, strategic guidance, and a lot of passion, even the most surprising ideas can become wildly successful.
Get-A-Way: Scooping Up the Future of Healthy Desserts
They have big things planned for the future! Jash, the company’s founder, aims to open 350 cloud kitchens across India within the next two years. This will make their delicious and protein-rich treats even more accessible to people who prioritize healthy eating. With continued support from their investors and a dedicated team, Get-A-Way is sure to keep churning out success stories, offering one delicious and healthy scoop at a time!
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